Terms of Reference (TOR)
Invest TCI Website Enhancement and Development
1. Background
Invest Turks and Caicos Islands has recently expanded its services, necessitating enhancements to the website’s functionality, user experience, and overall performance to better serve stakeholders. To support this expansion, Invest TCI is seeking a qualified digital communications and technology agency to provide design, web editing, and content management as part of the continued development of a dynamic website.
2. Objectives
Engaging an experienced full-service digital communications and technology agency will enable Invest TCI to position the Turks and Caicos Islands as the premier investment hub for foreign and domestic investors. To ensure the website aligns with the agency’s strategic goals, the following objectives will guide its enhancement and development:
Improve User Experience and Navigation
– Enhance website structure and layout to host a collection of articles, photos, and videos.
– Develop new functionalities and innovations to improve the visitor experience.
Enhance Website Performance and Security
– Ensure compliance with industry standards.
– Conduct security updates and vulnerability testing.
Implement Advanced Features
– Integrate localization and multilingual for global investors.
– Implement an AI-powered chatbot for real-time user assistance.
– Optimize search engine rankings (SEO) and digital marketing capabilities.
Provide Training and Technical Support
– Train Invest TCI staff in content management and system updates.
3. Scope of Work
The scope of work includes but is not limited to:
Website Audit & Competitor Analysis
– Assess the existing website framework, functionality, and user experience.
– Identify gaps and areas for improvement.
– Conduct competitor analysis to gather input for new features and enhancements.
User Experience & Accessibility Enhancements
– Redesign navigation and layout for a seamless user experience.
– Optimize mobile responsiveness across all devices and platforms.
Website Functionality Upgrades
– Integrate an AI-driven chatbot for real-time assistance.
– Develop a multilingual support system for localized content.
– Enhance search functionality for better user accessibility.
– Implement an interactive map using Google Maps.
– Introduce a lightweight, user-friendly Content Management System (CMS).
Ecommerce Setup
– RBC Plug and Play onboarding
– Completion of Merchant services e-commerce website review checklist
Digital Tools and CRM Integration
– Integrate Customer Relationship Management (CRM) systems (Salesforce/Zapier Forms integration).
– Enable automated responses, email marketing, and lead tracking tools.
– Incorporate Google Analytics, Search Console and Tag Manager.
SEO & Digital Marketing Optimization
– Implement SEO best practices for improved visibility.
– Strengthen social media integration and sharing functionalities.
Security and Compliance
– Conduct cybersecurity risk assessments and vulnerability testing.
– Set up a firewall and secured connection through SSL.
– Automated Backup System
Interactive Features for Investor Engagement
– Implement dynamic maps, infographics, and investment data visualization.
Testing, Deployment, and Maintenance
– Conduct user acceptance testing (UAT) before deployment.
– Ensure seamless data migration.
– Provide post-launch technical support, training, and documentation.
– Implement an automated backup system for data security.
4. Key Deliverables
– Detailed project implementation plans with timelines and milestones.
– Bi-weekly progress reports outlining status, challenges, and recommendations.
– User acceptance testing (UAT) before deployment.
– Training sessions and technical documentation for Invest TCI staff.
– Ongoing post-launch technical support.
5. Project Duration and Timeline
The estimated project duration is four months, commencing on April 11th and concluding on August 11th, 2025.
6. Budget
Cost components should include:
– Accelerated Mobile Pages (AMP) for improved mobile speed.
– Website development and integration of new features.
– Security and compliance upgrades.
– Content Delivery Network (CDN) implementation.
– Training and documentation.
7. Qualifications and Experience
To be eligible, vendors must meet the following criteria:
– A minimum of five years of experience in web development.
– Proven track record of developing multilayered online platforms.
– Expertise in security and compliance measures.
– Demonstrated experience in web content compilation, drafting, and editing.
– Ability to provide a cost-effective solution with long-term sustainability.
– Structured approach with a detailed work plan and methodology.
8. Reporting Requirements
The agency will report to the Vice President of Marketing and Promotions and the Marketing Support Officer, providing regular updates as outlined in the deliverables section.
9. Application Process
Interested consultants should submit the following:
– Technical Proposal outlining the approach, methodology, and work plan.
– Financial Proposal with a detailed cost breakdown.
– Security and maintenance plans.
– Company profile and web development experience.
– References from similar projects.
Submission Deadline: March 19, 2025, to hhenry@investturksandcaicos.tc.
10. Evaluation Criteria
Proposals will be evaluated based on the following:
– Technical Approach and Methodology (30%) – The proposal should outline a structured plan to achieve the project objectives effectively.
– Experience and Qualifications (30%) – Vendors must demonstrate expertise in developing similar digital platforms.
– Security and Compliance (15%) – The proposal must detail robust security measures and compliance strategies.
– Cost Proposal (15%) – The budget must provide cost-effective solutions and long-term sustainability.
– Timeline and Work Plan (10%) – The proposal should include a realistic timeline with key milestones.
